About Mike DeCastro
Going
to extremes ...
My creative philosophy is: Going to
extremes on behalf of my clients is no vice.
Whether the project calls for me to
climb into a vintage warbird and fly Immelmanns, Loops, Barrel Rolls and
Cuban-8s for Microsoft Combat Flight Simulator 3, or use out-of-the-box thinking to
create new merchandising and integrated mail, email website and telemarketing
campaign that generates multi-million dollar increases in top line revenue for
Employerware − I'm
always ready to take it to the edge. Not for the goal of winning Echo Awards,
but for the mission objective of generating profitable results.
... For clients with the courage to succeed beyond
their expectations.
Peter Drucker, one of the world's most
influential business gurus said, “Management is doing things right.
Leadership is doing the right things.” 2300 years prior to Drucker,
in 200 BC, Roman playwright, Terence wrote, “Forte fortuna
adiuvat.” Fortune favors the brave.
I'm seeking clients brave enough
to seize today’s market
opportunities and become market segment leader. If you're
not afraid to go to
extremes in search of success, we are a perfect fit. Whether a start-up or established business, I
deliver the big results for clients who are eager to put my direct marketing and advertising experience to work
acquiring new customers, new leads and generating substantial revenue increases. With
over three decades of experience in
advertising, direct marketing, business development, e-commerce,
copywriting and photography − I have a track record of success
measured in high ROI, high response rates and solid sales conversion.
 About Imagination
"Too much of a good thing, is wonderful!"
Mae
West said it best. Since 1976, Imagination's clients
have found that my direct response marketing strategies and copywriting and give them
"too much of a good thing."
I’m the kind of senior level, freelance direct
response copywriter, strategic thinker and marketing consultant who can
fill the gaps when you need help in aerospace, technology, financial services,
entertainment, e-commerce markets and much more. Can you ever have too many
customers, too high an average order value, too many qualified leads or too much revenue?
Working both client direct and as a contractor to advertising and direct
marketing agencies, I've helped business and consumer marketers acquire more customers and
generate greater profit than they did before I worked with them. Just take a
look at my case studies and portfolio. You'll see hard-hitting,
hard-working, affordable and
profitable direct marketing programs. My clients succeed because I do three
things extremely well:
- Create cost-effective marketing strategies.
- Pay
meticulous attention to the powerful influences that can make or break any
online or offline direct marketing program: Offer, List/Media, Creative and
Production.
- Write great copy.
When
there is a tough marketing challenge to be defeated, you need a little Imagination. By deploying
innovative strategies backed up with field-tested copy, I have
been instrumental in helping fledgling and veteran companies alike achieve
impressive leaps in sales and profitability.
Until we meet, please bear in mind that I am a direct marketing consultant and copywriter who is:
-
A triple-threat (B2B, B2C, B2B2C) products and
services marketing maven.
-
Extremely
versatile with a wide network of industry contacts and vendor relationships
in creative, production and media services for direct mail, catalogs, email, TV,
radio and sales promotion specialties.
-
And my qualities are characterized by a record of helping companies achieve excellent return on
investment and growth in brand awareness, sales and revenue.
Take
a look at the Success
Studies and you'll see what my clients have achieved with
"too much of a good thing."
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