Advocate for Smart Marketing and Privacy
"Opt-in or opt-out, what it really comes down to is
respect. If I respect your privacy, I'll ask your permission," DeCastro
said. "I've never sold people anything by annoying them."
Privacy advocates give views on consumer
The San Diego Union-Tribune
Respecting consumer privacy and using best
practices in opt-in pays off big for direct marketers. My work has proven
repeatedly that privacy and profit are not mutually exclusive. If you have any doubts, just look at
#3 in Dr. Email's Secrets of Successful Direct Marketers.
Every time I have tested opt-in against opt out,
regardless of whether we're sending direct mail postal packages or emails — opt-in wins. That's why I'm a passionate privacy advocate. It's just smart
marketing to respect the principles of opt-in. I never sold anything to
anyone by annoying them first.
I have been recognized by government and the news media alike as an expert in the area
of smart marketing through consumer privacy protection:
- Testified numerous times as an expert
witness before the California State Senate
- Consultant to California State Senator Jackie Speier on multiple privacy
protection bills including the national trend-setting
- Appeared frequently on KGO NewsTalk Radio
- Special consultant to CBS News 60 Minutes II
- Special consultant to The Wall Street Journal and San
Francisco Chronicle on financial privacy issues