Secret #1: The 40-40-20 Rule
break the 40-40-20 rule. It's the most powerful secret for
successful email campaigns every time. 40-40-20 means that direct marketing
this all adds up to is:
you have a great list, hot offer and good creative, you
creative alone won't make you rich, when 80% of your success
depends on list and offer.
hot offer won't make you rich, when 60% of your success depends
on list and creative.
a great list alone won't make you rich, when the other 60% of
your direct marketing success depends on offer and creative.
think you might start to see the underlying trend here. The secret
to the 40-40-20 Rule is that you need all three aspects: list,
offer, and creative working in concert. The reason this is a
hard and fast rule is that it applies to every single direct
marketing campaign regardless of whether it uses email, postal mail,
radio, or television media.