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Extreme Make-over

Rolling Thunder

Exceeding Expectations

Instant Offer Magic

Max Ransom's Big Payoff

Newsletter Pulls Them In




Always Give Them More

OBJECTIVE
Generate qualified leads.
 
RESULTS
Leads and webinar registrants exceeded expectations by 151%. Actual attendees exceeded expectations by 116%. 120% of product sales goals for the campaign were achieved in the target region.
CONVERT LEADS TO CUSTOMERS
Intel needed to move prospects along the sales cycle and migrate them to the newest technology for their telco switch products. At the same time, Intel
wanted to  generate leads for their sales force and channel partners. I wrote an email campaign that both educated and qualified prospects while generating participation in the Intel webinar series. Success was measured by the number of whitepaper downloads that the campaign generated.

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