Leads and
webinar
registrants exceeded
expectations by 151%. Actual
attendees exceeded expectations
by 116%. 120% of
product sales goals for the
campaign were achieved in the
target region.
CONVERT LEADS TO CUSTOMERS
Intelneeded to move prospects along the sales
cycle and migrate them to the newest technology
for their telco switch products. At the same
time, Intel wanted to generate
leads for their sales force and channel
partners. I wrote an email campaign that both
educated and qualified prospects while
generating participation in the Intel
webinar series. Success was measured by the
number of whitepaper downloads that the campaign
generated.
