INSTANT OFFER MAGIC
I collaborated with Leadgenaires
advertising agency, to create a
campaign that significantly increased sales of
anti-spyware software. I
created a strategy that combined Instant
with a network direct response
radio campaign. The radio spots drove massive
traffic to the Pest Patrol
website for a
to reveal how badly the
listeners' PCs were infected with spyware.
In addition to creating the media strategy, I
also scripted the radio spots, directed their
production and wrote the Instant Offer Email
campaign that was an integral part of this
campaign's spectacular success.
Listen to the radio spots below.