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Johnny & The Dragon Lady

Radio and Instant Offers

Lisa, Laurie and The Devil




 

Johnny & The Dragon Lady
Battle for Big Brand Boost

OBJECTIVE
Launch a new action entertainment website.
 
RESULTS
Created one of the Internet’s fastest growing websites and the fastest growing affiliate program. Email campaigns produced double-digit response rates and profitable sales conversion.  I ramped sales from $0 to over $4 million, acquiring 70,000 customers, over 100,000 affiliates and a 150,000 member 100% opt-in email database in just seven months.
THE STUFF NO ONE ELSE GETS
My ActionAce broadcast campaign combined network cable TV and radio to create an instant branding sensation.
 

  Interrogation
Windows Media Player

  Interrogation
QuickTime

The TV spot was produced for 30% less than a typical budget for a cinematic commercial with this level of quality. Shot in Vancouver, BC; we used Joel Silver’s (Lethal Weapon, The Matrix) Copper-Silver Productions. The fight scenes were stunt choreographed by David Suh (Jet Li’s stunt choreographer in Romeo Must Die). Post production Foley was provided by George Lucas’ Skywalker Sound (“Saving Private Ryan”, “Jurassic Park”, “Toy Story”, “Star Wars”). I also produced a series of 20 radio spots that economically used two basic creative themes and added a variety of different offer "tags" at the end.

 

 

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