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Johnny & The Dragon Lady
Radio and
Instant Offers
Lisa, Laurie and The Devil
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Johnny & The Dragon Lady
Battle for Big Brand Boost
OBJECTIVE
Launch a new action
entertainment website.
RESULTS
Created one of the Internet’s fastest
growing websites and the fastest
growing affiliate program. Email campaigns
produced double-digit response rates
and profitable sales conversion.
I ramped sales from $0 to
over $4 million, acquiring 70,000
customers, over 100,000 affiliates
and a 150,000 member 100% opt-in
email database in just seven months.
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THE STUFF NO
ONE ELSE GETS
My ActionAce broadcast
campaign combined network cable TV and
radio to create an instant branding
sensation.
The
TV spot was produced for 30% less than a typical budget for a
cinematic commercial with this level of quality. Shot in Vancouver, BC; we
used Joel Silver’s (Lethal Weapon, The Matrix) Copper-Silver
Productions. The fight scenes were stunt choreographed by David Suh (Jet Li’s
stunt choreographer in  Romeo Must Die). Post production Foley was
provided by George Lucas’ Skywalker Sound (“Saving Private Ryan”, “Jurassic
Park”, “Toy Story”, “Star Wars”). I also produced a series of 20 radio spots that economically used two basic
creative themes and added a variety of different offer "tags" at the
end.
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