E-commerce-ShopNow

Get Paid to Shop

OBJECTIVE

Launch ShopNow

RESULTS

Introduced “Get Paid to Shop” on a mass market scale through a campaign that included network radio, TV, interactive advertising, email, print, direct mail, and catalogs. “Pact With The Devil” produced a 200% traffic increase the first week it aired.

MASSIVE TRAFFIC INCREASE

ShopNow was a great idea in need of a successful launch plan. I created the concept of “Get Paid to Shop” as the cornerstone for my ShopNow affiliate marketing program. I also created the opt-in email program that generated consistently profitable results every time it mailed. With a limited budget and lofty goals, I collaborated with Dick Orkin's Radio Ranch and created a series of comic radio spots to build the ShopNow brand during the holiday season.