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Double-barrel Launch

Fast Track to Success 

Brave New World

Flying High

Launching IBI

Rocket Ride

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Spectacular Sales Lift

Video Networking

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  New Best Friend

Double-barrel Business Launch

OBJECTIVE
Launch a new online remote data back-up service.
 
RESULTS
Successful launch and immediate acquisition of significant numbers of both dealers and consumers.
CONSUMERS & DEALERS
AT THE SAME TIME
My marketing strategy for the DataAlways remote back-up service provided for the simultaneous launch of both consumer and reseller websites at www.dataalways.com and www.dataalwaysdealer.com.

The customer experience for both sites is informative yet easy to use and navigate. I also directed the creation of a unique merchant service bridge that facilitates just-in-time software licensing and invoice-free dealer billing flow.

 

 

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