Veraz Information needed a fast way to recruit dealers for its DataAlways remote back-up service in an already crowded marketplace. Over two decades of channel marketing experience enabled me to rapidly put together an irresistible market strategy that showed Value-Added Resellers and Managed Service Providers how fast and easy it is to generate significant recurring revenue. 

Using my Triple Play Lead Gen program, I combined our email campaign with custom database building, telesales, and direct mail into a formidable team with the sole purpose of acquiring resellers.