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Taking Sales Meeting to New Heights

OBJECTIVE
Promote sales of XMetaL and xfy by increasing sales presentation meetings.
 
RESULTS
Increased sales meeting by more than 200%.
EMAIL, DIRECT MAIL, TELESALES TRIPLE PLAY SENDS SALES SOARING
JustSystems wanted an aggressive campaign that could rapidly make inroads for their new XMetaL and xfy document management technologies against entrenched competition. Working with their agency, Riley Design Associates, we deployed a Triple Play strategy that integrated email, direct mail and telesales to simultaneously defeat spam cops and gatekeepers.

 

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