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Reseller Recruitment
Take the Meeting
Extreme Make-over
Rolling Thunder
Exceeds Expectations
Instant Offer Magic
The Big Payoff
Get Paid To Shop
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Taking Sales Meeting to New Heights
OBJECTIVE
Promote sales of XMetaL
and xfy by increasing sales presentation
meetings.
RESULTS
Increased sales meeting
by more than 200%.
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EMAIL, DIRECT
MAIL, TELESALES TRIPLE PLAY SENDS SALES SOARING
JustSystems wanted an aggressive campaign
that could rapidly make inroads for their new XMetaL
and xfy document management technologies against
entrenched competition. Working with their agency,
Riley Design Associates, we deployed a Triple Play
strategy that integrated email, direct mail and
telesales to simultaneously defeat spam cops and
gatekeepers.
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