Home
Up
Direct Marketing
E-commerce
Email Marketing
Dr. Email
TV & Radio
Affiliate Marketing
Privacy Expert
Client Experience
About
Contact

 

 


Johnny & The Dragon Lady

Radio and Instant Offers

Lisa, Laurie and The Devil




 

Radio + Instant Offers = Instant Sales

OBJECTIVE
Increase sales of  anti-spyware software.
 
RESULTS
An immediate and dramatic increase in both site traffic, demo downloads and sales. The double opt-in Instant Offer and nag emails sustained the sales increase beyond the completion of the radio run.
INSTANT OFFER MAGIC
I collaborated with Leadgenaires, Pest Patrol's advertising agency, to create a campaign that significantly increased sales of Pest Patrol's anti-spyware software. I created a strategy that combined Instant Offer Email with a network direct response radio campaign. The radio spots drove massive traffic to the Pest Patrol website for a free PestScan to reveal how badly the listeners' PCs were infected with spyware.  In addition to creating the media strategy, I also scripted the radio spots, directed their production and wrote the Instant Offer Email campaign that was an integral part of this campaign's spectacular success. Listen to the radio spots below.
 

Home ] Portfolio ] Direct Marketing ] E-commerce ] Email Marketing ] Dr. Email ] TV & Radio ] Affiliate Marketing ] Privacy Expert ] Client Experience ] About ] Contact ]
Copyright 2007 Milo Bay Company, Inc. dba Imagination