THE STUFF NO
ONE ELSE GETS
My
ActionAce broadcast
campaign combined network cable TV and
radio to create an instant branding
sensation.
The
TV spot was produced for 30% less than a typical budget for a
cinematic commercial with this level of quality. Shot in Vancouver, BC; we
used Joel Silver’s (Lethal Weapon, The Matrix) Copper-Silver
Productions. The fight scenes were stunt choreographed by David Suh (Jet Li’s
stunt choreographer in 
Romeo Must Die). Post production Foley was
provided by George Lucas’ Skywalker Sound (“Saving Private Ryan”, “Jurassic
Park”, “Toy Story”, “Star Wars”)
I also produced a series of 20 radio spots that economically used two basic
creative themes and added a variety of different offer "tags" at the
end.
