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Johnny & The Dragon Lady

Radio and Instant Offers

Lisa, Laurie and The Devil




 

Comedy Builds the Brand

OBJECTIVE
Build brand awareness and increase website traffic
 
RESULTS
A 200% increase in site traffic. Customer acquisition to the opt-in email database increased over 500%. Achieved three times the results of the previous season without radio advertising.
RADIO SPOTS DRIVE TRAFFIC
Realizing that we needed a memorable breakthrough strategy to brand ShopNow.com, I collaborated with Dick Orkin's Radio Ranch. The blend of Radio Ranch humor combined with An appeal to the audience's primary interest to save time when shopping, resonated well with both men and women. Pact With The Devil launched the network radio campaign for ShopNow.com. Following its success, we created Lisa & Laurie Go Shopping during the holiday season. Listen to the spots below.

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