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Dramatic Turnaround

$34 Million in New Sales

Say, "Hello" to Profit

Twice Is Better

Picture Perfect Results

Point, Click, Done

Monkey Business

How to Create Customers For Life

OBJECTIVE
Increase telecenter sales for headsets.

RESULTS

 The campaign achieved a significant boost in market share among telecenters.
A CLASH OF TITANS
Hello Direct, wanted to crack the call center business. The company faced a clash with the industry titan, Plantronics. I created the Hello Pro Club frequent buyer rewards program and wrote copy for the ad below plus a companion direct mail campaign and catalog spreads.

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