My
30-Point Packaging Design Review helps retail product manufacturers and software
publishers develop packaging
that increases sell-through in the retail
channels. I create a
salesman-in-a-box.
Zydeco is an extreme makeover
success story. I transformed EZ Album
into Picture Perfect,
“Everything you need, to do anything you
want with pictures.” I re-named the product,
created the new brand identity, wrote packaging copy
and a print advertising campaign to drive
sell-through.
