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Dramatic Turnaround

$34 Million in New Sales

Say, "Hello" to Profit

Twice Is Better

Picture Perfect Results

Point, Click, Done

Monkey Business

A Whole Lotta Shakin' goin' On

OBJECTIVE
Reposition the product line and meet aggressive sales goals.
 
RESULTS
The campaign spearheaded a $34 million sales increase.
FABRICATING OVER $34 MILLION
IN NEW SALES
Eaton Semiconductor Equipment set aggressive sales goals.  On a modest budget, I created a multi-channel strategy that combined print ads in trade magazines with events, direct mail and new sales collateral. Conceptualizing, writing and photographing the entire campaign; the work launched a new series of semiconductor fabricating equipment and achieved high sales revenue growth.

 

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