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Dramatic Turnaround

$34 Million in New Sales

Say, "Hello" to Profit

Twice Is Better

Picture Perfect Results

Point, Click, Done

Monkey Business

Offline Ads Boost Branding For Online Pioneer

OBJECTIVE
Boost brand awareness, lead generation and sales.
 
RESULTS
The integrated print and email campaign produced more than 5,000 qualified leads right from the start.
REVERSE THE SALES SLIDE
My mission for opt-in email list pioneer, PostMasterDirect.com, was to reverse the damage caused by a failed advertising campaign that occurred on another agency's watch.

My new positioning, trade media ad and opt-in B2B email program elevated the 100% opt-in email brand to the top ranks among email marketers.

 

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