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Get Past Gatekeepers

Pushing the Envelope

Maximize It!

Show Me The Money!

The Sky's the Limit

A $2.5 Million Boost

The "Right Stuff"

Beat the Quota

Hot Results No Mirage

"Pigcasso"  Magic

From Loss to Profit

Money Talks

Energizing Resellers

Leads At Lower Cost

Sizzling Success

All-star Scores Big

The Art of Lead Gen

Divide & Conquer

It Pays to Tell Secrets

The Power of Direct Mail

OBJECTIVE
Generate qualified sales leads.
 
RESULTS
Exceeded expectations with a 300% ROI. Respondents bought three times more headsets than other customers for the highest average order value Plantronics had ever seen from direct mail.
WINNING OVER THE SKEPTICS
Plantronics management was skeptical that Mirage headsets could be sold effectively by direct mail. I recommended a large-format poster-sized self-mailer and offer that produced impressive results.  The innovative self-mailer design saved money and the “Tell-a-Friend” pass-along reply device increased customer acquisition without increasing the size of the mailing list.

 


 

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