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Get Past Gatekeepers

Pushing the Envelope

Maximize It!

Show Me The Money!

The Sky's the Limit

A $2.5 Million Boost

The "Right Stuff"

Beat the Quota

Hot Results No Mirage

"Pigcasso"  Magic

From Loss to Profit

Money Talks

Energizing Resellers

Leads At Lower Cost

Sizzling Success

All-star Scores Big

The Art of Lead Gen

Divide & Conquer

It Pays to Tell Secrets

Exotic Offer Heats Up Sales

OBJECTIVE
Build a network of value added resellers.

RESULTS

Generated over $1.5 million in sales from the very first mailing with a  70% sell-through rate. Profitable right from the start, produced a 1000% ROMI.
FREQUENT SELLER PROGRAM
OPENS NEW SALES CHANNELS
Sysgen faced an uphill battle convincing resellers to carry their new product line. I built a demographic profile of our preferred VAR and surveyed them by mail and phone. The results helped me design an irresistible offer and launch an effective sales promotion program.

 

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