Get Past Gatekeepers
Pushing the Envelope
Show Me The Money!
The Sky's the Limit
A $2.5 Million Boost
The "Right Stuff"
Beat the Quota
Hot Results No Mirage
Loss to Profit
Leads At Lower Cost
All-star Scores Big
The Art of Lead Gen
Divide & Conquer
It Pays to Tell Secrets
The Bar None advantage
Launch the Bar None group of finance
Delivered results that exceeded
projections. The campaign generated over
1 million calls in just 2 years, built a
substantial network of participating
auto dealerships and helped Bar None
boost its valuation to more than $150
million to become the leader in the
sub-prime auto industry.
GRIDIRON GREAT LAUNCHES
I collaborated with Impact Television on the direct mail
and collateral components of their work for Bar None.
After successfully recruiting football great, Fran Tarkenton, and television star Erik Estrada as the
company spokesmen; Impact Television created, produced and funded
a series of highly successful
commercials. My work involved copywriting for the
B2B side of the business that recruited automobile
dealers into the IntelliTrak and Bar None Financial