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Get Past Gatekeepers

Pushing the Envelope

Maximize It!

Show Me The Money!

The Sky's the Limit

A $2.5 Million Boost

The "Right Stuff"

Beat the Quota

Hot Results No Mirage

"Pigcasso"  Magic

From Loss to Profit

Money Talks

Energizing Resellers

Leads At Lower Cost

Sizzling Success

All-star Scores Big

The Art of Lead Gen

Divide & Conquer

It Pays to Tell Secrets

The Bar None advantage

OBJECTIVE
Launch the Bar None group of finance companies.
 
RESULTS
Delivered results that exceeded  projections. The campaign generated over 1 million calls in just 2 years, built a substantial network of participating auto dealerships and helped Bar None boost its valuation to more than $150 million to become the leader in the sub-prime auto industry.
GRIDIRON GREAT LAUNCHES 
LENDING DYNAMO

 
I collaborated with Impact Television on the direct mail and collateral components of their work for Bar None. After successfully recruiting football great, Fran Tarkenton, and television star Erik Estrada as the company spokesmen; Impact Television created, produced and funded a series of highly successful commercials. My work involved copywriting for the B2B side of the business that recruited automobile dealers into the IntelliTrak and Bar None Financial Group business.

 

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