REVEALING THE UNKNOWN
Car Fleet Control, faced the challenge of informing prospects about their database accounting solutions to problems the prospects didn't know they had. So, I told secrets. Building business cases with hard facts to back up every claim, my campaign used self-mailers to follow up on an initial envelope package. The kick-off mailing included a payback calculator so prospects could see exactly what the problem was costing them and how quickly they would see ROI from a Car Fleet Control solution.