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Get Past Gatekeepers

Pushing the Envelope

Maximize It!

Show Me The Money!

The Sky's the Limit

A $2.5 Million Boost

The "Right Stuff"

Beat the Quota

Hot Results No Mirage

"Pigcasso"  Magic

From Loss to Profit

Money Talks

Energizing Resellers

Leads At Lower Cost

Sizzling Success

All-star Scores Big

The Art of Lead Gen

Divide & Conquer

It Pays to Tell Secrets

I've Got a Secret!

OBJECTIVE
Generate qualified sales leads.
 
RESULTS
The campaign generated leads that converted to over $8 million in new business.
REVEALING THE UNKNOWN
Car Fleet Control, faced the challenge of informing prospects about their database accounting solutions to problems the prospects didn't know they had. So, I told secrets. Building business cases with hard facts to back up every claim, my campaign used self-mailers to follow up on an initial envelope package. The kick-off mailing included a payback calculator so prospects could see exactly what the problem was costing them and how quickly they would see ROI from a Car Fleet Control solution.

 

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