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Get Past Gatekeepers

Pushing the Envelope

Maximize It!

Show Me The Money!

The Sky's the Limit

A $2.5 Million Boost

The "Right Stuff"

Beat the Quota

Hot Results No Mirage

"Pigcasso"  Magic

From Loss to Profit

Money Talks

Energizing Resellers

Leads At Lower Cost

Sizzling Success

All-star Scores Big

The Art of Lead Gen

Divide & Conquer

It Pays to Tell Secrets

High Voltage Sales Promo

OBJECTIVE
Increase shelf presence. Break into the office products warehouse channel.

RESULTS

Surge Sentry power protection products jumped from obscurity to top seller in less than a year.
EDUCATE, PROMOTE, SELL
My Big Hit reseller promotion for Surge Sentry won reseller shelf space by educating them about the profit potential of power protection. The program also greased the sales slide with generous incentives and an effective point-of-purchase display. A co-op end-user direct mail campaign created customer demand for the products.

 


 

 

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