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Get Past Gatekeepers

Pushing the Envelope

Maximize It!

Show Me The Money!

The Sky's the Limit

A $2.5 Million Boost

The "Right Stuff"

Beat the Quota

Hot Results No Mirage

"Pigcasso"  Magic

From Loss to Profit

Money Talks

Energizing Resellers

Leads At Lower Cost

Sizzling Success

All-star Scores Big

The Art of Lead Gen

Divide & Conquer

It Pays to Tell Secrets

Find Good Leads, Fast!

OBJECTIVE
Generate sales leads.

RESULTS

In just 2 weeks after mailing the first in the series, the direct mail program tripled the number of leads produced by print advertising and cut the cost per lead by 90%.
CUT ACQUISITION COSTS
Arix had a cost per lead from print advertising that was astronomically high. My solution was to generate qualified value-added reseller leads with a series of self-mailers emphasizing the benefits of the firmís reseller program, not just the power of the computers. We offered a  free PDA with each sales presentation. The response was excellent but the sales conversion was out of this world.


 

 
 

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