Home
Up
Direct Marketing
E-commerce
Email Marketing
Dr. Email
TV & Radio
Affiliate Marketing
Privacy Expert
Client Experience
About
Contact

 

 

Get Past Gatekeepers

Pushing the Envelope

Maximize It!

Show Me The Money!

The Sky's the Limit

A $2.5 Million Boost

The "Right Stuff"

Beat the Quota

Hot Results No Mirage

"Pigcasso"  Magic

From Loss to Profit

Money Talks

Energizing Resellers

Leads At Lower Cost

Sizzling Success

All-star Scores Big

The Art of Lead Gen

Divide & Conquer

It Pays to Tell Secrets

How to Make Subscription Sales Soar

OBJECTIVE
Increase sales of Autodesk Subscription e-Learning
 
RESULTS
400% activation and use increase with the very first mailing.
PAPER AIRPLANE LIFTS RESPONSE

Goodman Marketing Partners, the agency for Autodesk, wanted some fresh thinking to help them increase activation and use of the Autodesk Subscription e-Learning system. My marching orders were, "... dramatically move the needle on e-Learning."

We were talking to engineers. They love to build things. That's why I created a package that was oversized, contained a colorful paper airplane, and a free offer for aviator sunglasses. Copy was short, conversational and loaded with benefits, not just features.  

 

Home ] Portfolio ] Direct Marketing ] E-commerce ] Email Marketing ] Dr. Email ] TV & Radio ] Affiliate Marketing ] Privacy Expert ] Client Experience ] About ] Contact ]
  Member of The American Marketing Association
 

    Copyright 2008 Milo Bay Company, Inc. dba Imagination