Maximizer CRM 10 faced a significant challenge to generate upgrade and new user sales for this new and improved CRM software. Aggressive pricing was not enough to do the job. We needed something special to accentuate the new product features. Since most of the features involved mobile connectivity, we gave away new, advanced technology PDAs to emphasize that fact.

Teaming up with Riley Design Associates, JustSystems' agency, we deployed a Double Play Lead Gen campaign which featured direct mail self-mailer, email, landing pages and a fabulous executive gift offer.