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Get Past Gatekeepers

Pushing the Envelope

Maximize It!

Show Me The Money!

The Sky's the Limit

A $2.5 Million Boost

The "Right Stuff"

Beat the Quota

Hot Results No Mirage

"Pigcasso"  Magic

From Loss to Profit

Money Talks

Energizing Resellers

Leads At Lower Cost

Sizzling Success

All-star Scores Big

The Art of Lead Gen

Divide & Conquer

It Pays to Tell Secrets

Just Maximize It.

OBJECTIVE
Increase sales for both upgrades and new installations.
 
RESULTS
Significantly increased upgrade sales over previous versions. New installations also skyrocketed. Specific details withheld by client NDA.
FREE PDA OFFER GETS NOTICED

Maximizer CRM 10 faced a significant challenge to generate upgrade and new user sales for this new and improved CRM software. Aggressive pricing was not enough to do the job. We needed something special to accentuate the new product features. Since most of the features involved mobile connectivity, we gave away new, advanced technology PDAs to emphasize that fact.

Teaming up with Riley Design Associates, JustSystems' agency, we deployed a Double Play Lead Gen campaign which featured direct mail self-mailer, email, landing pages and a fabulous executive gift offer.

 

 

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