Astoria Software wanted to increase sales meetings with CXO and V-level decisions-makers. Their previous efforts had been thwarted by gatekeepers and spam cops so the sales call pipeline had run dry. Teaming up with Riley Design Associates, Astoria's agency, we deployed my Triple Play Lead Gen program which featured a "talking" dimensional direct mailer.

Triple Play is an integrated lead generation campaign specifically designed to defeat spam cops and get past gatekeepers. It combines Custom database building with telephone pre-qualification, direct mail dimensional and envelope packages, email, executive gifts, customized landing pages plus post campaign telesales into a formidable team with the sole purpose of getting sales meetings. Triple Play results speak for themselves.