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Get Past Gatekeepers

Pushing the Envelope

Maximize It!

Show Me The Money!

The Sky's the Limit

A $2.5 Million Boost

The "Right Stuff"

Beat the Quota

Hot Results No Mirage

"Pigcasso"  Magic

From Loss to Profit

Money Talks

Energizing Resellers

Leads At Lower Cost

Sizzling Success

All-star Scores Big

The Art of Lead Gen

Divide & Conquer

It Pays to Tell Secrets

Grover Cleveland Buys Leads

OBJECTIVE
Generate qualified sales leads.

RESULTS

Generated over 1,250 fully-qualified leads the very first week. Final response rate on a mailing of 100,000 was 16.3% and generated over $3 million in terminal sales.
1,000 WAYS TO BOOST SALES
Faced with a large inventory and few qualified leads,  Network Computing Devices needed a direct approach. Convinced that “money talks,” I crafted a profitable, limited time offer by combining a $1,000 cash introductory bonus with a free 30-day trial and grabbed attention with a real $1,000 bill featuring president Grover Cleveland.
 

 

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